When too many people are trying to be the brightest light others just get blinded by the glare.

We live in a world where attention makes money. “Followers” and “likes” are monetised so readily and billions of people carry the power of creation in their pockets. The energy expended on the creation of “content” is vast.

Content is transient. It provides entertainment and occasional inspiration or education. For a transient medium, the volume of content is immense. Yet there is no discover. There is no production.

Not trying to be outshone is a life of despair. Everyone shines brightly and there is always a brighter light. Chasing the eyes is not a life of fulfillment, it’s the life of a filament.

Creation as art is different, it fulfills in its creation. Creation as production drives the world forward. Creation as discovery breaks the barriers of our understanding.

Creation to be the brightest light is mere folly.